CogentIntelligence
AI agents for gyms, studios and personal trainers
Leads from ads and Instagram go cold fast, and members drift away quietly. Cogent replies to every lead, books trials and spots members who've stopped coming, so you can coach.
01Where the week goes
We work with independent gyms, boutique studios, personal trainers and online coaches. The details differ from firm to firm, but the same few jobs come up on almost every discovery call:
- Lead follow-up. DMs and ad leads arrive while you're coaching and need a reply quickly.
- Trial bookings. Booking, reminding and following up after the trial.
- Retention. Members who stop showing up rarely say anything before they cancel.
- Client check-ins. Weekly check-ins, programme updates and payment reminders for PT clients.
None of these need your expertise. They need doing quickly, the same way every time, and that's exactly the kind of work AI agents do well, with your Business Map telling them how your business runs.
Key idea
Most cancellations start weeks earlier, with a member who quietly stopped booking.
02Agents built for gyms, studios and personal trainers
These are the agents we most often switch on first in this sector. Each one reads your second brain, works around the clock and asks you before anything that matters.
- Trigger
- An Instagram, Facebook or website lead
- Does
- Replies in minutes, asks about goals and books a trial or consultation
- Asks you
- Before it sends, and on any price
- Trigger
- A member hasn't booked for 14 days
- Does
- Sends a friendly check-in in your voice and flags them to you
- Asks you
- Before offering anything free or discounted
- Trigger
- It's check-in day
- Does
- Collects weights, photos and feedback from PT clients and summarises them for you
- Asks you
- Before any programme or nutrition change
Your first agent is the one with the highest score on your discovery call, not the one on the top of this list. Most firms add a second and third over the following months.
03Ask your business anything
Because every agent writes to the same memory, you can ask questions in plain English that used to mean an afternoon in spreadsheets and inboxes.
YouWhich members haven't booked a class in three weeks?
CogentEleven. Four joined in the last two months. Shall I send a check-in?
YouHow many trials converted last month?
Cogent9 of 22. Most conversions came from people who booked within a day of enquiring.
04Your Monday briefing
At 7am every Monday you get a short briefing built from your own tools: what came in, what's stuck and what changed.
05Find your peak
On the call we score every repeating job by hours a week × how easy it is to hand off (1 hard, 2 medium, 3 easy). The highest score gets built first. Here's how a typical list might look.
| Job | Hours a week | Ease | Score |
|---|---|---|---|
| Replying to leads and DMs | 6 | 3 | 18 |
| Booking and reminding trials | 3 | 3 | 9 |
| Member check-ins | 3 | 3 | 9 |
| PT client check-ins | 4 | 2 | 8 |
| Payment and membership admin | 2 | 3 | 6 |
Example · dummy data. Score = hours a week × ease.
In this example, replying to leads and dms is the peak. Run your own numbers with the calculator on our home page, or bring them to the call.
06Where approvals sit
Every agent starts on a short lead. Here's a typical starting point for this sector. Yours is written into your Business Map.
Does alone
- Sorting and labelling leads
- Sending booking reminders
- Collecting check-ins
Asks first
- Messages to new leads
- Prices, offers and refunds
- Programme or nutrition changes
Never
- Medical or injury advice
- Agreeing a cancellation outside your terms
Health questions and injury advice always go to a qualified coach, never to an agent.
07Works with the tools you already use
We connect to what you have rather than asking you to move. Common tools in this sector include Glofox, Mindbody, TeamUp, Gymcatch, PT Distinction, Trainerize, Stripe, GoCardless, Instagram, Facebook and WhatsApp. If a system has no integration, a Portal Operator agent can work it the way a person would.
08Questions
Can AI reply to Instagram DMs for my gym?
Yes. It replies to leads in your voice, asks about their goals and books a trial, with approvals on until you're happy.
How can I reduce gym membership cancellations?
Spot members who stop booking early. An agent watches attendance and sends a friendly check-in before they decide to leave.
Is this worth it for a solo personal trainer?
If you spend hours a week on DMs and check-ins, yes. The free call shows your numbers.
Does it work with Glofox or Mindbody?
Most booking systems can be connected.